- Mail Survey
A survey where respondents are asked to complete a questionnaire (unaided) and return it to the sender either by post or e-mail. The respondents may or may not be recruited in advance of the survey.
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- Blind Testing
The testing of products with potential consumers where brand names, packaging and other identifying items have been removed.
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- Brainstorming Sessions
A creative method of coming up with new ideas or solutions to a problem by generating a large number of ideas without subjecting them or the person who suggested them to critical evaluation. They can also be referred to as "ideation sessions".
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- Qualitative Research
The use of unstructured exploratory techniques (such as group discussions and in-depth interviews) that are based on statistically small samples in order to understand a problem further. |
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- CAPI
Computer-Aided Personal Interviewing
Responses in a personal interview are keyed directly into a computer and the administration of the interview is managed by a specifically designed programme. The programme checks for invalid responses and will not accept responses outside prescribed limits, hence subsequent editing and keying in of data is avoided. |
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- CAWI
Computer-Aided Web Interviewing
Respondents complete a website (or HTML) survey and some computer software presents each question only after the previous question has been completed. Subsequent questions can be tailored to previous question answers, enabling sophisticated routing plans to be used in these surveys. |
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- CATI
Computer-Aided Telephone Interviewing
Responses are keyed directly into a computer and administration of the interview is managed by a specifically designed programme. The programme checks for invalid responses and will not accept responses outside prescribed limits, hence subsequent editing and keying in of data is avoided. |
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- Mystery Shopping
A type of observation study where someone is sent into a business location to act in the role of a customer to evaluate the performance of a business or an employee. |
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- Motivational Research
Qualitative research that examines the relationship between the "personality" of the consumer and the "personality" of the product. It can involve research techniques that have been borrowed from psychological analysis. It is used to uncover conscious and/or subconscious attitudes that participants either may be unaware of and/or they would not normally reveal when questioned directly. |
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- Market Research
Which includes social and opinion research, is the systematic gathering and interpretation of information about individuals or organisations using the statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making. The identity of respondents will not be revealed to the user of the information without explicit consent and no sales approach will be made to them as a direct result of their having provided information. |
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